Clean & Cosy Web Design for an Established Bistro
Their previous website and newsletters were non-responsive, old-fashioned and out of date, so our biggest focus was to bring the new site inline with best responsive practice, and ensure that their customers could use the site to view the menu and make bookings easily, across all devices, whilst publishing stylish, clean newsletters that were attractive and enjoyable to read.
For the weekly newsletters, we’ve designed a consistent, on-brand template so that customers instantly recognise that it’s Crofters. We produced weekly images and photographs to make the mailouts colourful and eye-catching, and interesting to read. The branding, colours and typefaces from the website are used to keep a coherent consistency across all assets. We’re very happy with the open and click through rates of the weekly newsletters; we’re receiving consistently higher CTR than Crofters’s competitors, especially when promoting new events and offers.
If you’re looking for mailing list design and website design and development in the restaurant industry, we’d love to hear from you.