Aesthetic Coach Essex are a local, bespoke business, offer a full range of beauty, health and wellbeing treatments to enhance natural beauty. As a new business, stemming from ten years of experience, they focus primarily on offering a fantastic service with end-to-end care, and that begins with their website.

ACE commissioned us to design a brand new website for them, based on their logo and ethos. This was an exciting challenge for us, as we needed to convey the experience, knowledge and passion that the business is built on, while also offering as much information as possible about the wide range of products that they offer.

For an aesthetics based business, it is also essential the site looks appealing to potential customers, so we knew that the look of the website as a first impression was integral.

We wanted to focus on making the customer journey as streamlined and easy as possible, concentrating on ensuring that the navigation is intuitive and straightforward, with clear and visible calls to action.

The finished website has a beautiful, modern look, complete with enhanced content fully optimised for every media device, desktop through mobile. This allows customers to browse the entire range of services, see detailed information about treatments and practices, and make contact to find out how Aesthetic Coach Essex can fulfil their needs.

The CMS we used allows the client to observe visitor and customer analytics, so they can feed this information back into offering the services that their customers are looking for. We fully designed and developed the site using WordPress, concentrating on accessibility and responsive design to give an inclusive and interactive user experience, for both ACE and their clients.

If you’re a new business and you’re interested in a website that is easy to use, performs well on the web and looks great, please get in touch to see how we can help with your web design and SEO.