Crofters Wine Bar
Crofters are one of Essex’s oldest independently owned restaurants and wine bars. They use only fresh local produce to create a menu that is a bit of everything – dishes are rustic modern European in character and the whole place feels somewhere between old English wine bar and French brasserie, but with a twist.
Their previous website and newsletters were non-responsive, old-fashioned and out of date, so our biggest focus was to bring the new site inline with best responsive website design practice, and ensure that their customers could use the site to view the menu and make bookings easily, across all devices, whilst publishing stylish, clean newsletters that were attractive and enjoyable to read.
Results
We went for a much lighter approach with the new responsive website design, dropping the dark grey background of the old site in favour of a new clean and clear white. We’ve used their existing branding but incorporated new typefaces to make the pages as accessible and easy to read as possible, but whilst still keeping the high quality, successful feel of the establishment. So as not to lose the sense of atmosphere that the restaurant evokes, we’ve included numerous photographs and videos, as well as a new menu area that includes lunch, parties and events as well as drinks and champagnes. The website visits and statistics are currently more than 100% higher than others in their industry benchmark, something we’re very proud of.
For the weekly newsletters, we designed a consistent, on-brand template so that customers instantly recognise that it’s Crofters. We produced weekly images and photographs to make the mailouts colourful and eye-catching, and interesting to read. The branding, colours and typefaces from the website are used to keep a coherent consistency across all assets. We’re very happy with the open and click through rates of the weekly newsletters; we’re receiving consistently higher CTR than Crofters’s competitors, especially when promoting new events and offers.
If you’re looking for mailing list design and responsive website design and development in the restaurant industry, we’d love to hear from you.
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We are passionate about designing and developing bespoke websites that are highly functional and user-friendly, generating the consistent results that you and your business deserve, while looking beautiful across all devices and media; we want to make the world look more beautiful with clean and clear web design.
We design custom, bespoke websites for UK and Worldwide small businesses and entrepreneurs that maximise brand engagement and communicate your message. We take pride in making sure we’re at the forefront of emerging trends, while create visually stunning websites with excellent usability and user experience, generating the consistent results that you and your business deserve.